Search engine optimisation (SEO) is one of the most popular internet marketing in Auckland here in New Zealand – and for good reason.
An increasing number of New Zealanders are turning to Google in search of information, products or services, so the first page of those search results is a great place to be!
Why it’s great for local businesses
Anyone who relies on local clientele can benefit from SEO. By ensuring your website achieves a high search engine results page (SERP) ranking for relevant keywords, you are essentially placing your business in front of those who are actively searching for the goods and/or services that you offer. An increase in website traffic equates to more enquiries and more sales – it’s as simple as that.
How does a local campaign differ?
Local SEO campaigns are based on standard SEO company and other major cities, however there are some key differences. The main difference between a local SEO campaign and other campaigns is the keywords that are targeted. Local campaigns are generally designed to target specific areas, and therefore keywords are location based. For example, a plumber looking to target a specific suburb such as Parnell would optimise their site for keywords such as plumbing Parnell or emergency plumber Parnell. This ensures that you not only see an increase in web traffic – you see an increase in traffic that actually converts.
Local SEO also allows you to optimise your Google Maps listing. This listing appears at the top of the organic search results when someone enters a search query that includes a location. Maps listings include a map marker, allowing potential customers/clients to find you with ease – as well as other important business information.
Attract clients on the move
An increasing number of New Zealanders have smart phones in this day and age, and they use them to search for businesses on the go. More often than not, search queries made from a mobile device are in relation to local services. A high SERP ranking for location-based keywords means your website can be found by potential customers when they are on the move and in need of your service – resulting in a higher conversion rate.
Make the switch
Print, television and radio ads are no longer the leading ways to market a business. SEO is one of the most popular forms of web marketing in NZ, and local SEO is arguably the best way for local business to reach their desired clientele.