Moving Beyond The Keyword

The search engine is a constantly evolving tool. It used to be that anyone could search a keyword and get the same results as other users searching that keyword. Those days are gone. Now sites like Google are doing as much as they can to tailor their search results to the particular user. One example is how sites like Google and Bing will access a searcher’s social media accounts to try and link search results to things that friends have searched for and promoted. The end goal is to move away from searches that are strictly tied to specific keywords and toward more open searches. This has obvious implications for anyone involved in internet marketing. People who use search engines to promote their website need to consider what they will do as more search engines move in this direction.What would a world without search boxes look like? What if you just had to push one button to get the search results you wanted? That’s what Google engineers are currently trying to imagine, and they’ve just submitted a patent for a new tool that could make this strange world a reality. The new idea is call parameterless search, and it seeks to take keywords out of the equation. Google already acts like an artificial intelligence that tries to present relevant information to searchers based on as much information as possible. This new tool simply tries to cut out as much user input as possible.The idea is that Google would take into account a wide range of factors to determine what the person searching is looking for. This includes things like location, weather, friends, search history, social media profile, events listed on their calendar, the factors are almost infinite. As more and more people give Google huge amounts of personal data online and use their mobile devices constantly the day may come when Google Adwords may have access to such a huge volume of personal information that it can practically read your mind. The tool seems specifically useful for times when the user cannot input a full search, like when they’re driving in traffic. It’s hard to imagine the full potential of this sort of programAs with any cutting edge technology it’s hard to know where this will lead exactly. How the specifics of the newly submitted patent will come into play is very much an open question. It could take orr and become an essential part of everyday life or it could be little more than a passing fad. As advanced as technology is now it’s hard to imagine such a device currently accurately predicting searches to a useful degree. While only time will tell the specifics we can still see general trends. Google and other search engines are trying to move beyond the artificial constraints of traditional searches.The takeaway for people looking to promote their sites is that no tricks last forever. Search engines are always changing and any loopholes you find that lead to quick success aren’t guaranteed to stay there for long. The one thing that is constant is the need for quality information and services. If you can say that you are meeting a legitimate demand coming from the marketplace then you are in the best position possible. Providing something truly useful will never go out of style, as long as the need remains. If you keep this thought at the core of your SEO strategy then you’re site will be more likely to succeed no matter what Google does.