Daily Archives: February 2, 2015

Moving Beyond The Keyword

The search engine is a constantly evolving tool. It used to be that anyone could search a keyword and get the same results as other users searching that keyword. Those days are gone. Now sites like Google are doing as much as they can to tailor their search results to the particular user. One example is how sites like Google and Bing will access a searcher’s social media accounts to try and link search results to things that friends have searched for and promoted. The end goal is to move away from searches that are strictly tied to specific keywords and toward more open searches. This has obvious implications for anyone involved in internet marketing. People who use search engines to promote their website need to consider what they will do as more search engines move in this direction.What would a world without search boxes look like? What if you just had to push one button to get the search results you wanted? That’s what Google engineers are currently trying to imagine, and they’ve just submitted a patent for a new tool that could make this strange world a reality. The new idea is call parameterless search, and it seeks to take keywords out of the equation. Google already acts like an artificial intelligence that tries to present relevant information to searchers based on as much information as possible. This new tool simply tries to cut out as much user input as possible.The idea is that Google would take into account a wide range of factors to determine what the person searching is looking for. This includes things like location, weather, friends, search history, social media profile, events listed on their calendar, the factors are almost infinite. As more and more people give Google huge amounts of personal data online and use their mobile devices constantly the day may come when Google Adwords may have access to such a huge volume of personal information that it can practically read your mind. The tool seems specifically useful for times when the user cannot input a full search, like when they’re driving in traffic. It’s hard to imagine the full potential of this sort of programAs with any cutting edge technology it’s hard to know where this will lead exactly. How the specifics of the newly submitted patent will come into play is very much an open question. It could take orr and become an essential part of everyday life or it could be little more than a passing fad. As advanced as technology is now it’s hard to imagine such a device currently accurately predicting searches to a useful degree. While only time will tell the specifics we can still see general trends. Google and other search engines are trying to move beyond the artificial constraints of traditional searches.The takeaway for people looking to promote their sites is that no tricks last forever. Search engines are always changing and any loopholes you find that lead to quick success aren’t guaranteed to stay there for long. The one thing that is constant is the need for quality information and services. If you can say that you are meeting a legitimate demand coming from the marketplace then you are in the best position possible. Providing something truly useful will never go out of style, as long as the need remains. If you keep this thought at the core of your SEO strategy then you’re site will be more likely to succeed no matter what Google does.

What Adwords Quality Score Means For You

One Great thing about Google is that they are constantly adding to their products and changing things to try and make them the best possible. You never know when you’re going to log on and find an aspect of your favorite program that you didn’t know about before. The downside is that most people have only scratched the surface of what’s available. Even if you regularly use Google AdWords you may have no idea what AdWords wuality score means. Google recently updated the way it calculates this score so it’s the perfect time to look into it.

So what exactly is this feature? Google is always trying to improve the quality of the services they offer. Sometimes successfully, sometimes not so successfully. One of these attempts is the AdWords quality score. Its job is to determine the quality of your ad campaigns and report it to you. When you check on your keywords in Google’s AdWords tool you’ll find a column labeled “Qual. score” in your keyword statistics section. In that column you will find different numbers listed beside your keywords, rating their performance on a scale of 1 to 10.

Google takes a number of things into account when it generates this score. This includes the recorded clickthrough rate of your keyword and your display URL and the overall CTR you’ve developed over the course of your account history.  You’ll notice that CTR is a common theme, and research has determined that it’s probably the main factor driving quality scoring. To put it simply, a high quality score usually means a high CTR, while a low quality score means a low CTR. That’s oversimplifying things but it gets the basic point across.

So what does quality google adwords? Since it tells you how well your keywords are doing you can use them as a quick guide to whether your campaigns are succeeding or not. You should change things up if you’re stuck with a low score. Higher scores are a sign that you are on the right track, though there’s almost always room for improvement.

You might be asking yourself why you should care all that much about this score. It’s a handy way to see how your ads are doing, but is it any more than that? The truth is that this number has practical ramifications. Google prefers ads that score higher and gives them better options when it comes to cost and placement. The team at Google has decided that promoting relevant ads is in the best interests of everyone involved and is using this tool to push people in that direction.

As with every automated tool there are limitations. There are only so many variables a computer can track and algorithms don’t currently have very high levels of comprehension. Your quality score doesn’t tell the whole story. One computer generated number can’t replace a thorough audit. With that said you should always keep this number in mind. The higher you can get it the better. Keep your ads relevant and try to optimize your clickthrough rate and everyone wins with the help of SEO firm.